Category Archives: QR codes potential

QR Codes Viruses – Should We Panic?

In the last days an alert of a QR code virus was spread in the Internet. Twitter was full of warnings regarding the QR code virus, including tweets suggesting that this will kill QR codes. Various links covered the issue … Continue reading

Posted in Qr code usage, QR code virus, QR codes, QR codes potential, QR codes readers, QR codes SMS, Secured QR codes | Tagged , , , , , , , | 1 Comment

QR Codes for Authentication –Real Life Example

Few days after writing about using QR codes for authenticating consumer products, I came upon a real company that uses QR codes for this exact purpose. The company is called its-true and appears to be located in Germany. Here is … Continue reading

Posted in Authentication, Brand piracy, Data Matrix, hidden QR codes, Marketers and QR codes, QR code authentication, QR codes, QR codes potential, QR codes SMS, Tracking QR codes | Tagged , , , , , , , | Leave a comment

Fighting Brand Piracy Using QR Codes

Forgery of goods and using known brand names for fake products is a growing phenomenon. Actually the subject of brand piracy is practically present in almost every area of daily life. It includes consumer goods like fashion, food, beverages, industrial … Continue reading

Posted in Authentication, Brand piracy, QR code authentication, Qr code usage, QR codes, QR codes potential | Tagged , , , , , | 1 Comment

Owning a QR Code

One of the fundamental requirements for any capitalist economy is the right for property and the ability to protect this right. Thomas Hobbes noted in 17th century “My own can only truly be mine if there is one unambiguously strongest power … Continue reading

Posted in Control QR code, create QR codes, Parking QR code, pets and QR codes, Private QR code, QR code ownership, Qr code usage, QR codes, QR codes potential, Tracking QR codes | Tagged , , , , , | Leave a comment

QR codes for Real Estate

If you have any connection to real estate marketing, you probably can’t miss the new hype surrounding QR codes. Their appearance is growing on real estate printed material, on real estate signs and even on realtor’s websites. Many of these … Continue reading

Posted in create QR codes, error correction, QR code business card, QR code generators, QR code real estate, QR code scanning distance, QR code size, Qr code usage, QR codes potential | Tagged , , , , , , , | 3 Comments

Why Marketers Should Embrace QR Codes

I really enjoyed reading the  Why Marketers Shouldn’t Waste Their Time With QR Codes article. It tells the story of a giant rat that made it and a CueCat that didn’t. The analogy between QR codes and CueCats, both trying … Continue reading

Posted in Marketers and QR codes, QR code as marketing tool, Qr code usage, QR codes, QR codes potential | Tagged , , , | 1 Comment