Category Archives: Marketers and QR codes

QR Codes for Authentication –Real Life Example

Few days after writing about using QR codes for authenticating consumer products, I came upon a real company that uses QR codes for this exact purpose. The company is called its-true and appears to be located in Germany. Here is … Continue reading

Posted in Authentication, Brand piracy, Data Matrix, hidden QR codes, Marketers and QR codes, QR code authentication, QR codes, QR codes potential, QR codes SMS, Tracking QR codes | Tagged , , , , , , , | Leave a comment

Why Marketers Should Embrace QR Codes

I really enjoyed reading the  Why Marketers Shouldn’t Waste Their Time With QR Codes article. It tells the story of a giant rat that made it and a CueCat that didn’t. The analogy between QR codes and CueCats, both trying … Continue reading

Posted in Marketers and QR codes, QR code as marketing tool, Qr code usage, QR codes, QR codes potential | Tagged , , , | 1 Comment